Monthly Archives: May 2016

When I look at the accounting and consulting industry, I see plenty of tough challenges ahead. A stringent regulatory environment, the ever-changing global context and technology complexities are just a few. But one of the biggest challenges I see is the necessity to help young professionals envision their career opportunity and path for what it can be, rather than what it used to be.

Our industry has a reputation for grueling hours, tedious work, myriad regulations and a poor work-life balance. Firms who mentor young professionals in the current environment of specialty practices and burgeoning opportunities are going to experience a substantial talent advantage. That advantage, meaning the recruitment and retention of exceptional people, is going to be a primary differentiator in this industry.

Companies striving to recruit and retain great employees must focus attention on building a corporate culture which achieves that goal. A mission to have a positive impact on our clients and our communities provides the basis for such a culture. But expanding that mission to include having a positive impact on our people is what will set us apart from the competition. Creating a culture where people want to work and choose to stay sets us up to thrive in the long term.

What aspects of your corporate culture create a talent advantage for your firm?

The accounting industry has long been ingrained with the notion of focusing on “the greatest return for the least expenditure.” We continually ask ourselves, “What service can I perform that will result in the greatest return on investment for my clients and my firm?”

In the culture building world, one component is easily identifiable in achieving the best ROI. It is called appreciation.

It takes but a minute of our busy day to compose an email, make a phone call or personally visit someone to say “Thank you” or “Keep sending us those great ideas”. This is such a simple way to promote mutual respect.

The “cost” in time compared to the benefit reaped is barely measurable. There is a huge reward for very little expenditure. If you’re looking for a “quick return” in corporate culture, expressing appreciation is one of the simplest ways to achieve it. An added bonus is that practicing the art of expressing appreciation oftentimes reminds us to be grateful. When we appreciate something, we realize what we have and we remember to be thankful for it.

Whom have you thanked today for his or her contribution?